tekom - Tagungen

How Measuring and Managing Content Quality Can Help You Plan and Prioritize Your Work

  • Fachvortrag
  • Projekt-, Team- und Kostenmanagement in der Technischen Kommunikation
  • 14. November
  • 11:30 - 12:15 AM (MEZ)
  • C6.1
  • beendet
  • Keine Folien hochgeladen
  •  Alex Masycheff

    Alex Masycheff

    • Intuillion Ltd.

Inhalt

Content authors usually understand that measuring content quality is important. But what is content quality? How to measure it? How to interpret the results? How to turn them in action? At this session, we’re going to discuss how the science of content analytics can augment your intuition and help you make good decisions when planning and prioritizing your content work. We’ll talk about metrics that matter and how to use them for better content.

Das lernen Sie

  • How content quality can be measured
  • How AI can help you evaluate customer’s feedback
  • How to assess whether your improvements make any difference
  • How to assess whether the value your content brings to customers is worth your effort

Vorkenntnisse

n/a

Referent:in

 Alex Masycheff

Alex Masycheff

  • Intuillion Ltd.
Biografie

Alex Masycheff is CEO of Intuillion Ltd. (http://intuillion.com/) that develops solutions for creating, managing, and delivering product content in scale. Alex has been in the content industry for 28+ years. He lead implementation of XML-based solutions in many companies, including Kodak, Siemens, Netgear, Amdocs, and EMC.