How to Create Content that Users Can Find
- Fachvortrag
- Analyse und Content-Strategie
- 15. November
- 16:30 - 17:15 PM (MEZ)
- Plenum2
- beendet
- Keine Folien hochgeladen
-
mr Carl DeBeer
- VMware
Inhalt
As content consumption moves from more traditional methods to digital formats, writers need to change the way they approach content creation.
More users are finding content through search engines and clicking the topics they think will help them. You can’t just create good content anymore. Now you must ensure your content appears in the first search result.
To compete in the online content sphere, writers must create content that users can find.
Das lernen Sie
Here are the main takeaways
- Learn how Google measures your content for Expertise, Authority, and Trustworthiness.
- Optimize your content for search engines.
- Analyze your customers behaviors to align with their expectations.
Vorkenntnisse
This presentation is an introduction to writing content with SEO in mind.
Referent:in
Biografie